تصوير ذهنی گردشگران داخلی از فضاهای شهری اصفهان با رويکرد نظريه زمينه ای
تصوير ذهني گردشگران از مقصد يکي از مهمترين مفاهيم مؤثر در شناخت ادراک و رفتار آنان است. اين مطالعه با هدف فهم تصوير ذهني گردشگران داخلي از فضاهاي شهري اصفهان و طراحي مدل براي آن و به صورت کيفي و با رويکرد نظرية زمينهاي انجام شد. روش اصلي جمعآوري دادهها، مصاحبة نيمه ساختاريافته با 30 نفر شامل 24 گردشگر داخلي بازديدکننده از فضاهاي شهري اصفهان و 6 راهنماي گردشگري بود. دادهها بر اساس رويکرد کربين و استراوس تجزيهوتحليل شدند. تحليل دادهها منجر به ظهور 5 مقوله شامل جستوجوي معني، بعد محسوسـ مصنوع، جامعة ميزبان، کشف فضا، و عوامل زمينهاي شد. يک مدل مفهومي نيز براي توضيح روابط ميان مقولات طراحي شد. نتايج اين مطالعه ميتواند به طراحان شهري و متخصصان گردشگري در فهم ادراکات و نيازهاي بازديدکنندگان از فضاهاي شهري کمک کند.
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